With the current green wave and the new need for Corporate Social Responsibility, it surprises me that a major corporation like Nestlé would get caught with their pants down. Nestlé has been accused by Greenpeace of importing palm oil from suppliers who have destroyed rainforests that are home to endangered Orang-utans.
This has started a social media war against Nestlé, headed by Greenpeace. Attacks against Nestlé include, a You Tube video featuring a man eating a Kit Kat bar that turned out to be Orang-utan fingers and the use of their own Face book page against them. Attackers viscously used altered images of Nestlé’s logo and posted them on their Face book page.
Nestlé lashed back at their pundits and went on the defensive with a moderately aggressive post on their Face book wall. This was an embarrassing response that fuelled more attacks from pundits. Two months later Nestlé got the right idea and ceased all business with any company found destroying rainforests.
It is disgusting, especially with today’s green addicted world that a company would get away with such atrocities to the planet. Luckily for them (although it took them two months) they made it right be stopping business with all companies destroying rainforests. Nestle made the situation right, but with the current green insertion, companies need to minimise the size of their eco footprint and use Corporate Social Responsibility to keep a clean/caring image for their company.
Justin Yarema's Blog 