The Toronto Maple Leafs is a storied franchise in the NHL and in Canada. They have been around for almost a hundred years and have thousands of loyal fans. The question with this franchise is about their brand image. Do they have a positive or negative brand image? Arguments can be made either way for this historic hockey team.
Sure the Leafs are the richest franchise in hockey, but lately they haven’t been able to buy themselves into the playoffs. They have thousands of loyal fans, but are these fans starting to lose faith. The answer is slowly becoming a yes. After five disappointing post season less years the Leafs brand is starting to look like more of a joke than a historic Canadian icon. But even though the brand image is starting to slip they are still one of the richest sports franchises in North America. It kind of seems like a marketing/PR conundrum.
So should the Toronto Maple Leafs Be worried about their brand image starting to slip? The answer is a simple NO. Luckily for them all they have to do to put their brand image back on the positive side is to win games and make the playoffs. Being a Leafs fan I know they are a joke, but being a Leaf fan I am Loyal and know they can turn things around. So maybe the Leafs brand image isn’t the shiniest right now, but when the team gets polished and they start winning some hockey games, everything will be ok for Canada’s team.
Justin Yarema's Blog 